By using database information, Alert can give callers the dealer of a specific product or service nearest to them geographically. Alert’s CATI system can search this database and match by state, county, city, zip code, area code, telephone exchange, or any combination. Customized reports can be generated as frequently as necessary in whatever format is required. Alert can also fax lead forms to the nearest dealer if the caller wishes to give their name, address and telephone number.